Law and (SEO) Order: Improving This San Diego Law Firm's Online Communities
The importance of digital marketing in the world of patenting couldn’t be more obvious. How can clients discover your services if there is no website for them to dive into? As of 2020, fancy business cards and word of mouth isn’t enough to succeed—and this goes for any small business or big corporation!
For many years, Jaquez Land Greenhaus LLP (JLG Law) has prepared and enforced patents for their clients. Combined with their ‘’in-depth technical understanding and superb legal training’’ there’s no questioning that another business in their industry is selling their services with similar sounding claims. This is where unique branding, content design, and proper SEO application separate their identity from competitors.
Just like any marketing plan, the question at stake not so much concerns aesthetics or metadata—it’s both of these things and the grander spectrum of who and what’s already out there. Ensuring your brand’s social media accounts is kept up to date, both creatively and analytically, naturally places you one step further than a brand that fails to understand the majority of their customers are now online.
From October 2019 to December 2019, the Growth Click Team assisted JLG Law with a full website redesign, social media management, and search engine optimization services on a quarterly basis.
Before consultation, their data stood at:
- 45% SEO ranking
- 10 broken links
- 11.2 second loading time
- 515 monthly page views
After consultation, their numbers increased to a 96% SEO ranking, 0 broken links, 2.2 second page loading time, and 2,100 monthly page views—am estimated 308% overall improvement.
The firm is also happy to report their client base is going strong!