• Michelle Hughes

Dealing with Social Media Burnout During Covid-19

So what is social media burnout? It is defined as the ''exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration. Social media vigilance can be mentally taxing if your processes are not set up in a such a way that you can move freely through your strategy, day-to-day'' (Sweb, 2020). Nowadays, and with the pandemic seemingly coming back in a second wave, social media burnout is becoming more common not just amongst everyday users but social media managers, community managers, and small business owners as well.

So what are some ways YOU can tackle social media burnout head on? We've listed some ideas below.

1) Take time out. When you work as a social media manager, or even anything that involves staring at a computer screen all day, brain fatigue can prove more common--especially if you're someone who also rolls over into your own scrolling habits, outside of work.

Instead of relying on social media in your free time, consider participating in activities that are outdoor based (and of course, accepted under local/new pandemic regulations). Painting, reading, gardening, and journaling are also ways that can relieve your senses.

2) Keep track of your social media usage, and apply as needed. Keeping track of your usage can also prove helpful in cases where you actually want to observe your daily, weekly, and monthly social media usage. Having these numbers can also help provide a better outlook into how much time you've been putting into social media.

Given that many of us may not already do this...the results may prove surprising!

3) Turn off your phone when you're not working. Hearing notifications can increase the likelihood of us reaching for our phone. Putting your phone on Do Not Disturb can not only improve your mental health. It can also prove beneficial in terms of concentration and creativity.

4) Set your phone completely away when you're not working. Similar to the previous, by setting your phone out of view can also prove beneficial. For many, even seeing their phone can be tempting.

5) Unfollow (personal) accounts that aren't serving your time, energy, or ideals. While this may prove trickier when it comes to business/corporate accounts, our personal accounts are to our own control and should be treated in the same way we would approach real-life friendships. Imagine this: A hundred or so people are talking at the same time, talking about their world views, politics, or a recent happening that involved a friend.

Sometimes, you may not ''vibe'' with these posts. And if any account (or person) takes away from your personal happiness, unfollow them!


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