Content Creator and Influencer: the Differences Outlined
If you're creating daily posts for social media, most would say that you are a content creator. Though similar, and while influencer will share the majority of its definition with creator, there exist small yet evident differences between the two.
Below are some of these factors.
You are a content creator if...
1) You create content on a daily or weekly basis. Before you consider yourself a content creator...understand that the definition in its entirety is not as simple as creating content every so often. A true content creator will not only have a schedule to follow but a specific set of posting times to ensure their content is seen by the majority of their audience.
2) Your posting times, hashtags, and other social media choices are backed by analytics. The casual social media user will likely not see the need for analytics as much as a content creator or influencer would. Think of analytics as the backbone of your brand. Going without analytics, or should you, the entrepreneur, consider analytics optional, your posts will most likely fall behind competitors.
3) You have an audience to sell an idea or product to. Once again, social media influencers will also have something to present. The primary difference here is the concept of selling and communicating, and talking and discussing.
You are a social media influencer if...
1) You create content on a daily or weekly basis and rely on partnerships, subscriptions, and ambassador deals to grow. If your brand or audience comes to your page(s) to see you, your life, or your craft you are an influencer. In contrast to a content creator, the brand or product of the creator will rely more on good social media marketing as oppose to preexisting popularity. Ironically, a larger fanbase can also mean the difference between a brand that is successful because of the influencer and brands that are successful because of the brand or product.
2) Your content seeks to entertain more than educate. To give an example, those who follow bloggers on YouTube may find themselves learning something from the influencer. Keep in mind, however, that when it comes to travel or beauty bloggers, this experience is usually subconscious and secondary to entertainment.
In other words, education and entertainment tend to work hand in hand. If you're an influencer, the educational aspect isn't always the most obvious trajectory of that particular video or post.
3) YOU are what makes the brand. Similar to the previous, if YOUR very presence or way of communicating is what attracts an audience, that audience is more likely to invest in future products because you, alone, have proven to be worth of their trust and time.
The basis of this unique relationship is what also attracts brands who are seeking ambassadors or advertisement.
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