5 Ways to Update Your Website During Covid-19
Back in March, Facebook announced that the countries most affected by Covid-19 experienced the greatest spike in the social media usage by at least 50%. Italy, for example, has seen a 70% increase since the dawn of the pandemic while the united States totaled around 2.5%—accounting roughly 5,700,00 users!
It’s a given that many walks of life, including small businesses, have been hit hard by the pandemic. And if you’re a small business owner it can especially be difficult to determine how exactly to use social media right now—let alone communicate with existing customers. To post or not to post? If you’ve pondered upon this question sometime in the past month, you’re not alone.
To make things a bit easier, here is a small checklist for any business account:
1) Update your hours. This is essential for any small business or corporate office that has been directly impacted by the pandemic. Your customers will be looking to you for the latest information concerning your business—especially if you’re a restaurant or general store. And unless you want your phone line to be tied up, it could prove extremely helpful for everyone involved to also post an update on your feed or website.
2) Continue providing relevant updates to your customers (and clients). Regardless if it’s good news or bad, those who have put the time and money into your business will appreciate your honesty. Providing your community with valuable information not only shows you’re still active on social media but that you also genuinely care about keeping them in the loop.
3) Choose optimism vs. 24/7 positivity. The fact is this: during these times it seems like the news says something new everyday. Choosing to uplift your audience through community optimism and additional resources can prove more impactful than posting the overused ‘’Things will get better’’ or ‘’This is the new now’’ across your social media feed. Everyone’s status is different—and often times such quotes dilute the reality that life may continue tochange, or that hardship is not something that can be shaken off with a simple quote.
4) Think before you post. Similar to the previous, posting content based on emotions or the short-term can prove detrimental to the longevity of your relationship with your community. If you’re unsure of what to upload, simply hit the pause button and draft a new content plan (when you’re ready!) that includes content that can outlast the test of time.
5) Don’t sweat the small stuff. Engagement rates have changed drastically since the beginning of 2020. If you’re not seeing the same likes, comments, or mentions as you were before keep in mind there are unique factors impacting our nations both culturally and financially. While some businesses may be flourishing during this time, many small business accounts may experience the opposite. It all comes down to your own analytics.